It was this passion that inspired his creation of the world’s first luxury tequila. From a young age, Don Julio González saw a unique opportunity in the production of tequila. With nothing but his own passion for the endeavor, he went to a powerful local businessman and requested a loan to pursue his vision. Seeing exceptional drive and confidence in the young man, the businessman granted him a loan to found his first distillery.

LA PRIMAVERA
Don Julio® Tequila is produced in the Highlands of Jalisco, where the microclimate and mineral-rich clay soil allow the blue agave plant to flourish. Each drop of Don Julio® Tequila is produced here and each bottle features its NOM number — the seal of authenticity — signifying where the tequila was made. Unlike many other distilleries, La Primavera only produces one ultra-premium tequila, Don Julio® Tequila. Each product is crafted with the same attention to detail and passion that Don Julio González embodied.

BLUE WEBER AGAVE

Each bottle of Don Julio® Tequila is made from handpicked, 100% pure Blue Weber Agave plants from the highlands of Jalisco—one of the country’s most fertile agave-growing regions. It is here where each agave plant is allowed to grow seven to ten years before it is harvested, resulting in the mellow, fully developed agave flavor Don Julio® Tequila is known for. It is this attention to quality, craftsmanship and tradition that sets the Don Julio Tequila Brand apart from other tequilas and makes it the world’s finest luxury tequila.